2011
Logo design & Identity
Logo design & identity for the Ron Arad's Curtain Call installation at The Roundhouse, London (Curated by Ron Arad).
Curtain Call used nearly 5000 platinum-cured silicone cords, in total over 37km, suspended directly from the circular loading beam of the Roundhouse roof. The curtain’s content, comprising images and film, was simultaneously and seamlessly projected to be viewed both from the inside and outside of the curtain, creating an almost shadow free film that could be walked through and experienced in 360°.
The logo and identity based on spaces that were made by the light coming in from the projectors on the cords.
This project was designed with Ron Arad while working at Ron Arad Associates.
[ Ron Arad Architects & The Roundhouse ]

Leaflets

Outside the Roundhouse